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Beauty Industry

Birchbox Partners with Us Weekly

The magazine will be creating a special edition box for February's awards season.

Birchbox has partnered with Us Weekly magazine, to create a special edition box that will be mailed to Birchbox subscribers in February.

To coincide with awards season, the box will be stocked with products that are inspired by the most iconic celebrity red carpet looks – including products from Smashbox, OPI, dr.brandt and Beauty Protector.

The products were chosen by Us Weekly’s Beauty Director Gwen Flamberg. “Awards season is our time to celebrate every red carpet look and bring all the details to our readers. Our partnership with Birchbox takes our awards coverage one step further, offering the latest in red carpet beauty trends directly to consumers,” said Flamberg.

The box will be decorated with a “step and repeat” pattern. For a limited time, new Birchbox subscribers will receive a special bonus – a 12-issue subscription to the magazine.

Plus, on March 2nd – immediately following the Academy Awards – Birchbox subscribers will have the opportunity to shop the red-carpet looks, in its Get the Look shop, which will feature a selection of products straight from Gwen and the celeb insiders at Us Weekly.

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